Abstract
Successful editor, effective marketing teacher and thinker, and a talented marketer himself, Edward C. Bursk has melded many careers into one. Who among us, for example, would imagine that a background as a Latin and Greek instructor would preface a career as a marketing professor? ... or that service as head of a wholesale food distributing company would be the training ground for an editor? Yet these are the paths that led to Ed Bursk's successful combined career as editor of the Harvard Business Review and marketing professor at the Harvard Business School.
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