Abstract
Dawan District is one of the areas located in Klungkung Regency which is in the coastal area. Nearly 20% of local people earn their livelihood in the fisheries and marine sectors. The potential of the large marine area, precisely in Kusamba Village, can certainly be a great opportunity for the local community to make a living as salt farmers. Kusamba is an old village located almost seven (7) km from Semarapura City Klungkung, according to Pemancangah or chronicle about the escape of Ki Gusti Maruti who rebelled against the King of Bali in Gelgel (Queen Dalem Dimadya) in 1686, Ki Gusti Maruti also brought along the servants who were residents of Pasek Gelgel and at that time it was said that residents of Pasek Gelgel were also related to residents of Pasek in Kusamba who were known as Pasek Sadra, from these residents of Pasek Gelgel he was at the location of the new settlement in Kuramas village, the residents were placed in Banjar Gelgel, Keramas . In 1750 AD, after the death of the King of the Kelungkung Kingdom, Ratu Dewa Agung Sakti, and was replaced by his sister Ratu Dewa Agung Gde Panji as King of Kelungkung, the sons of the King of Kelungkung Ratu Dewa Agung Gde Pandji were each given a place to live to protect the people and the security of the Kingdom. Klungkung. The population of Kusamba village as of 2021 is 5,465 people consisting of 2,649 men and 2,816 women. In this case, the importance of education related to building a business concept motivates the community to be able to plan a local economic business. The Governor of Bali's policy through Circular Letter (SE) No.17 of 2021 concerning the use of local Balinese traditional salt products in its implementation as a Kerthi Bali Economic concept where he conveyed that traditional salt farmers must be preserved because the salt produced by Kusamba village tastes delicious, this has become opportunities for local communities to be able to build a business, either individually or as a group, by exploiting this potential in their area to help improve the economy and prosperity. It is hoped that the educational understanding of the concept of sustainable business and the Kerthi Bali Economic policy will be able to provide an overview of the community in the Nusa Penida sub-district to build a business that contains elements of Balinese natural local wisdom as a form of assisting the government in realizing the vision and mission of the Bali provincial government. The educational process as a new business is the main thing that needs to be understood, including the elements that support the business line so that it can still reach the market and survive, because a business is not only oriented towards profit but also the community and the surrounding nature.
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