Abstract
Television has been extensively used in educational crusades throughout the world. The purpose of this study is to assess the role of specific campaigns targeted at the Pakistani audience and their effect on parents' motivation and intention to enroll their children in school. Five prominent national cable television channels were chosen, and data on ongoing and previous educational campaigns on these channels were gathered, as well as a questionnaire for conducting a survey of parents. A total of 300 respondents have been chosen for the survey. According to the findings, the majority of parents agree that education is critical for their children's future. Additionally, television-based campaigns provide parents with motivation to invest in their children's education. The majority of parents believe they were influenced more by journalists, government officials, and showbiz celebrities than by the dissemination of material facts and figures, dramatic acts, educational lectures, and other global techniques used in these educational campaigns. Among Chosen channels viewers believe that Duniya News should broadcast more educational content. The majority of respondents preferred ascribed roles to the achieved roles depicted in television campaigns.
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