Education Marketing Strategy through Social Media at Khalifah Islamic Elementary School Palu, Indonesia

Abstract

This research discusses the use of social media in education marketing strategy at Islamic elementary level in Indonesia. The aims of this study are to describe the marketing strategy of education through social media and the effectiveness of using social media for education marketing at an Islamc school. This study used qualitative approach and the data was gathered through direct observation, in-depth interviews, and writteng material analysis. The results of this study show that the use of social media for marketing strategy at Islamic Elementary Schools has integrated the management of marketing process, such as: planning, organizing, and determining social media. The social media has become the primary tool for Islamic education at elementary level in promoting the educational institutions to wider Muslim communities. The social media is considered as a very effective tool for new promotion strategy in current digital age. Muslim communities in Indonesia mostly use social media in daily life which can increase their access and interaction with Islamic education institution.