Ecosystem as a new banking business environment

Abstract

Subject. This article discusses the application of the ecosystem approach to the organization of business space in the banking sector of Russia. Objectives. The article aims to systematize and theoretically comprehend the ongoing transformational changes in the traditional business format towards building a platform solution, that is, an ecosystem, as a new phenomenon that requires a clear definition and assessment. Methods. For the study, we used the general scientific methods of comparison and generalization, methods of logical, statistical, and graphical analysis of empirical data, comparison and analogy, systematization and generation of new knowledge. Results. Based on the assessment of current trends in the banking business, the article systematizes theoretical and methodological developments on the implementation of the ecosystem approach by Russian banks. It highlights the main elements of ecosystems, the principles of their construction, the effects of their functioning, the types of ecosystem models, as well as the potential risks and threats that this approach is fraught with. Conclusions. An ecosystem built with the help of modern information technologies and bringing the financial and non-financial markets as close as possible within a common brand is a new phenomenon in the banking business.