EcoServe: A Strategic Information System with Trends Forecasting for Tomongtong Mangrove Eco-Trail

Abstract

Ecotourism studies are essential to promote sustainable travel and responsible environmental practices, which are vital for preserving our planet's biodiversity and natural habitats while providing enriching experiences for travelers. Tomongtong Mangrove Eco-Trail, located in Negros Occidental, provides an ideal backdrop for this kind of study. Despite its natural beauty and recreational potential, the resort grapples with outdated, manual reservation systems, inefficient communication, and the absence of a strategic forecasting tool. Considering these issues, this research aims to introduce EcoServe, a Strategic Information System with Trends Forecasting, as a groundbreaking approach to enhancing customer reservations, boosting communication, and providing crucial trend forecasting for Tomongtong Mangrove Eco-Trail. This web-based and mobile-friendly system automates reservation management, enhances communication with customers through an electronic bulletin, and provides trend forecasting. The study utilized the Development Research Design and Rapid Application Development Method (RAD) to develop the system, followed by comprehensive Black and White Box testing to ensure usability and overall quality. The results demonstrate the system's value in improving efficiency and customer satisfaction while supporting strategic planning for sustainable business practices in the tourism sector.