Economic Potential of Cultural Tourism In Terms of Tourism Marketing

Abstract

The concept of tourism marketing includes all activities related to marketing of the tourism sector. In tourism marketing, all activities which are applied to ensure participation of the customer who is referred as “tourist” in the tourism movements and satisfaction of this customer constitute the basic element of the mentioned concept. As a result of the rapid development of tourism and the diversity within itself, cultural tourism has emerged as a different alternative. Travels and accommodations that tourists use to see and recognize different cultures belonging to societies are called as cultural tourism. It becomes possible to use all cultural values with cultural tourism in the best way and to provide tourism mobility in every region and all the yearlong. In addition, culture tourism raises the level of living of the local people by increasing the awareness of cultural heritage for the individuals and increases the economic viability by increasing the employment opportunities. In this study, the contribution of cultural tourism and national economy contributions shll be examined at a conceptual level.