Economic patriotism among people under 35 in Poland in the face of globalization

Abstract

Motivation: Nowadays, economic patriotism is the current social trend affecting a number of aspects related to the economy, the functioning of enterprises and consumers in the conditions of market competition. Companies wishing to maximize their profits and at the same time remain in positive relationships with their customers should pay special attention to the factors that determine the decision-making of young consumers in the selection of goods and services.
 Aim: The study pays special attention to current situations related to the internationalization of enterprises operating on the Polish market. The main aim of the analysis is to show a number of determinants influencing the manifestations of economic patriotism among adults up to 35 years of age, which if well understood, will allow entrepreneurs to increase the effectiveness of their managed institutions, as well as the analysis of positive and negative market behavior related to economic patriotism.
 Materials and methods: For the purpose of this study, own research was conducted, which brings a new approach to the discussed issue, showing the attitudes of young consumers consistent with the idea of economic patriotism.
 Results: People under the age of 35 show a high awareness of economic patriotism and are consumers with a high degree of ethnocentrism. For further effective development of attitudes related to economic patriotism and, above all, their practical realization, a broad initiative is necessary from top-down undertakings on the part of the government, through schools and universities to grassroots social initiatives and realization of the idea of economic patriotism by the individual.