Economic Marketing of Marine Leisure Tourism Based on Internet of Things

Abstract

Zhou, W., 2020. Economic marketing of marine leisure tourism based on internet of things. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 87-89. Coconut Creek (Florida), ISSN 0749-0208.As a result of the implementation and promotion of the marine strategy, the marine leisure tourism economy has achieved rapid development and brought new opportunities to the optimization of the marine economic industry. However, there are still many deficiencies and problems in the current economic marketing of marine leisure tourism, which limit the further development of marine leisure tourism economy and urgently need reform and improvement. Based on this, this paper first analyzes the important role of marine leisure tourism based on the Internet of things, then studies the current situation and problems of economic marketing of marine leisure tourism, and finally gives the economic marketing strategy of marine leisure tourism based on the Internet of things.