SWOT Analysis of Coastal Sports Tourism

Abstract

Shao, Y. and Sun, Y., 2020. SWOT analysis of coastal sports tourism. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 103-105. Coconut Creek (Florida), ISSN 0749-0208.With the rapid development of marine economy, coastal sports tourism has also achieved rapid growth in recent years. However, there are still many deficiencies in the current coastal sports tourism, which urgently needs to be reformed. Based on this, this paper analyzes the opportunities, challenges, advantages and disadvantages of the development of coastal sports tourism by using SWOT method, so as to lay the foundation for the development strategy of coastal sports tourism, and to make scientific and reasonable decision-making judgment, and promote the long-term healthy development of coastal sports tourism industry.