Economic evaluation of intellectual products based on the marketing concept of the life cycle.

Abstract

The purpose of the article. The purpose of this study is to reveal the key methodological aspects of a comprehensive economic analysis of the use of intellectual property objects, the right holders of which are industrial enterprises. Analyses results. The theoretical and methodological issues of determining the economic effect of the processes of creation and use of intellectual property objects are considered. The types of economic effects that may arise in the process of conducting an economic assessment of intellectual property objects, which are closely correlated with the accuracy and objectivity of the assessment carried out, have been formed and substantiated. For the first time, a methodical approach to the evaluation of the effectiveness of innovative activity of enterprises on the basis of the marketing concept of the life cycle of an intellectual product is proposed. It was concluded that the entire life cycle of the object of intellectual property from the point of view of evaluating the efficiency of its creation and consumption (as part of an innovative product or in the case of partial or complete alienation) should be divided into 9 stages. For a better perception of the significance and scope of use of the efficiency estimates proposed for practical use, it is proposed to distinguish three important periods for economic evaluation in the life cycle of an intellectual product: the period of the current state of the intellectual product (the moment of performance calculations); the period of potentially effective (forecasted) consumption of an intellectual product, which is determined by the term of patent protection (invention, utility model, etc.); the period of post-forecast consumption of an intellectual product (takes place in cases when the intellectual product will still bring certain profits to the enterprise, taking into account the extension of the terms legal protection of intellectual property. Determination of the effect of the life cycle of an intellectual product in the most effective form is recommended to be done in the case when only one enterprise is involved in the innovation process, which is both the developer and the consumer of the intellectual product. Conclusions and directions for further research. The conducted research allows us to evaluate the methodological and scientific-theoretical essence of the economic evaluation of intellectual property objects from new positions. Assessment of the effect of intellectual technologies, taking into account the stage of their life cycle, is a necessary condition for effective commercialization, that is, their introduction into the process of market commercialization (purchase and sale) or use in one's own production and economic activity with the aim of increasing its efficiency. It should be noted that the issues of assessing the effectiveness of intellectual property objects and their commercialization are quite complex and require further research to form a reliable methodological and methodical base. Most of the proposals presented in the article are extraordinary, they are proposed for the first time and require further processing, clarification and development, especially in the practical aspect. Therefore, the authors associate the prospects of further research with the systematization of the conducted research, a more detailed consideration of factors, their connection with the industry (economic sphere) of basic use and the further development of conceptual provisions, which are only initially indicated by the authors in this article.