Abstract
With the rapid development of the new economy promoted by the new generation of technological revolution, new scenes, new formats and new models have become the direction and path of China's economic transformation and upgrading. For the retail industry, which is significantly affected by the impact of the Internet, scene transformation is the hottest and most powerful straw to reverse the current difficulties. This paper takes Suning.cn as the target case company to study the economic benefits brought by its scene transformation. Firstly, it points out the dilemma faced by the retail industry at present, and analyzes and explains the concept of scene with other experts' theories. Secondly, the scene layout of Suning is sorted out and compared with that of Sichuan Changhong in terms of profitability, operation ability and development ability. Finally, from the financial perspective, it summarizes the economic benefits brought by the scene transformation to Suning.
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