Abstract

The chapter aims to study a new form of tourism, business tourism and the MICE industry, which in Romania and Eastern Europe is in the process of development, having a major economic contribution to the growth of the economy of the communities where it is taking place. The business and industry tourism sector MICE (M-meeting, I-travel incentive/reward, C-convention or congress, E-exhibition, fair, event) is an industry that governs the economic market confirms the markets of Europe and the United States of America as a success story through the regeneration of urban cities and the superior quality of services. The aim of the research is to analyze the social and economic implications generated by the business tourism sector and the MICE industry in order to increase the level of development of the communities where they are taking place.

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