Abstract
The city is an aggregate of anthropogenic, natural-anthropogenic and natural objects that are interrelated and interdependent. Environmental problems in cities are associated with consumerism and an irresponsible attitude to nature in society. We need to find additional approaches to solving environmental problem using, in particular, the means of art and design. The article analyzes the potentialities of a material urban environment for the formation of ecological culture in society. Ecological culture is a system of social relations, moral standards, views and values relating to the relationship between man and nature. The author highlights the qualities and functions of design objects that make them ecofriendly. The ecological approach to design has become the successor and development of systemic and environmental approaches. It is characterized by an awareness of the moral and ethical responsibility of the designer and the search for professional tools to solve environmental problems. The role of art-design and its educational potential is emphasized, and the ways in which art objects produce a psychological impact on the viewer are identified.
 Keywords: ecological culture, communicative practices, design, art-design, ecodesign, sustainable development, urban environment
Highlights
The city as a spatial complex and a system provides comfort, amenities and selfrealization opportunities for its residents
The purpose of this paper is to identify the potential of urban environment design in the ecological context
Let us consider the potentialities of urban environment design for cultivating ecological culture, values and world outlook
Summary
The city as a spatial complex and a system provides comfort, amenities and selfrealization opportunities for its residents. An individual is exposed to a huge stream of well-thought-out visual and audio information and continually renewed material environment with the new displacing the old, causing consumption dependence In this context, design turns into a tool for catering to society's wants and wishes. The negative impact of a city is further aggravated by the fact most of the people spend up to 20 to 23 hours a day indoors, being exposed to pollution levels 1.5-3 times higher than out-of-doors without any contact with natural objects [3]. The methodology involves methods of cultural, art-historical and historical-genetic analysis These enable one to retrace trends in design allowing for cultural contexts and societal outlooks, identify socio-cultural issues in design of urban environment. The theoretical framework of the study is provided by articles and monographs written by cultural study scholars, philosophers, and design theorists and practitioners on problems in design and urban studies
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