Abstract
Research background: For several years, the world´s leading producers have been looking for new possibilities for an environmentally sustainable production model that will make it possible to generate ecological products. Eco-innovation is a tool for increasing the competitiveness of producers, reducing their costs and providing new solutions for customers whose environmental awareness is constantly growing. Purpose of the article: The purpose of the paper is to point out the key characteristics eco-innovations measurement and to define basic attributes that allow answering strategic questions for the future application of eco-innovations in business practice, identify new possibilities of applying eco-innovations and finding suitable support formats. These attributes will be defined on the basis of knowledge of the theoretical background of the issue of eco-innovation, analysis of strategic documents at the EU level and evaluation of successful projects. Methods: An analysis of the available scientific literature including electronic sources with a subsequent synthesis of the acquired knowledge, will be applied for the factual theoretical definition of solved problem. Descriptive statistics indicators will assess the current situation and development of the eco-innovation segment at EU member state level. Findings & Value added: The results will enable business practice to understand the essence of eco-innovation, get to know this environment and the current trend, as well as to create a suitable platform for planning successful eco-innovation projects.
Highlights
Eco-innovation is a concept that is can be different define
According Loucanova et al (2015) eco-innovations in its essence represent the choice of suitable materials, processes and distribution methods that are used with lower consumption of energy, lower consumption of natural resources, and overall, with lower environmental load
Eco-innovation can serve as a tool by which enterprises attempt to transform environmental restrictions into opportunities to ensuring economy, reduce costs, to obtain a better reputation, and to take gaining a competitive advantage
Summary
Eco-innovation is a concept that is can be different define. For example Rennings (2000) ecoinnovation defined as “all efforts from relevant actors that introduce, develop, and apply new ideas, behaviours, products and processes and contribute to reducing environmental burdens or ecologically specified sustainability targets“. Fussler and James (1996) define ecoinnovation as “new products and processes which provide customer and business value but significantly decrease environmental impacts”. Eco-innovation is the production, assimilation, or exploitation of a product, production process, service, or management or business method that is novel to the organization (developing or adopting it), and that results, throughout its life cycle, in a reduction of environmental risk, pollution, and other negative impacts of resource use compared with relevant alternatives (Kemp and Pearson, 2007). Ecological innovations are focused on decreasing energy demands or creating/using alternative sources of energy. They decrease the total amount of emissions or existing environmental load and health risks while supporting healthy lifestyles and sustainable consumption. According Loucanova et al (2015) eco-innovations in its essence represent the choice of suitable materials, processes and distribution methods that are used with lower consumption of energy, lower consumption of natural resources, and overall, with lower environmental load
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