Abstract
Purpose This paper aims to briefly discuss the flight shaming (flygskam) movement and considers its implications for tourism. Design/methodology/approach The paper synthesises the current thinking on the flight shaming movement and contextualises it for tourism futures. Findings While flygskam is unlikely to become mainstream in the near future, it is imperative that the air travel industry respond more comprehensively to changing attitudes in the market. Originality/value This trends paper addresses a topical debate in the current environmental public discourse, highlighting the negative emotional states (eco-anxiety) associated with concerns about climate change.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call