Abstract
Abstract Very particular forms of cultural production are presented in this article which explores three Italian brands: Sartoria San Vittore, I Gatti Galeotti and Made in carcere. These brands come from cooperatives working in San Vittore jail in Milan, and Lecce’s and Trani’s jails, and they are located in a very particular position within the Italian fashion system. Within such experiences, creative fashion work seems to develop not only as aesthetic research, experimentation and planning ability, but also as a form of social redemption and inclusion. Prison fashion brands are able to show new cultural ferments introducing, in daily garments, original emotions and stories, which talk of periphery but also of creativity, inclusion and handcraft, and work with the logic of beauty and production quality in order to recover and re-socialize people at the borders. They create a sustainable aesthetics which points to new productive horizons and new lifestyles and consumptions in accordance with contemporary scarcity of economic and cultural resources.
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