Ebanking - measuring attributes of banking new technologies adoption in developing economy countries

Abstract

This study intended to develop, explore and validate a new measurement scale for the attributes of eBanking adoption dedicated to developing economy countries. It gathered items from previously validated instruments underlying eight banking customers' characteristics, performance expectations, effort expectations, perceived ease of use, social influence, perceived digital banking services quality, hedonic motivation and customer experience to form the initial measurement scale. Once, data was collected using convenience sampling, they were analysed through factor analysis procedures. At the exploratory phase, five components were retained and while four have been labelled according to some initial dimensions, one was renamed "perceived performance of digital banking". Furthermore, one item was removed from each reorganised component to increase internal consistency. At confirmatory factor stage, all remaining items were allowed to be incorporated in the final measurement scale, though, reaching an overall good fit model index necessitated the technique of correlating error terms for two measurement models: perceived performance of digital banking and social influence. Recommendations were made to extend the study kind investigation to gather data from much more developing economy countries as well as integrating other components that were not considered.