Abstract
This study provides a glimpse into the cultural history of this popular medium for the period 1944-2016. From the “golden age” of communist era television during which TV was hailed as a main cultural force for education and entertainment and simultaneously taunted as a tool of propaganda, censorship and political control, we will trace the unprecedented “boom” in commercial TV channels at the offset of the transition, with its often questionable quality, leading to the emergence of several serious contenders on the broadcasting scene, both in terms of their financial value and in terms of power over public opinion.
Highlights
In the former communist bloc, the mass media have been recognised as a central part of the political, economic and social transformations that brought the end of the Cold War
This study provides a glimpse into the cultural history of the popular medium of television for the period 1944-2016
From the ‘golden age’ of communist-era television, during which TV was hailed as a main force for mobilisation, education and entertainment, we will trace the ‘boom’ in commercial TV channels at the offset of the transition, with its often-questionable quality, leading to the emergence of several serious contenders on the broadcasting scene, both in terms of their financial value and in terms of their power over public opinion
Summary
In the former communist bloc, the mass media have been recognised as a central part of the political, economic and social transformations that brought the end of the Cold War.
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