Abstract
ABSTRACT The major earthquake that struck central Nepal in April 2015 inspired a flurry of literary and cultural production, including the creation and online publication of over 50 earthquake-related music videos. Although they share a common thematic focus, these videos’ representations of the earthquake aftermath and the Nepali people’s response to the disaster diverge from one another in some important respects. Through a detailed analysis of the lyrical, musical and visual content of a selection of five of these videos, and drawing upon recent research on digital cultures, the article asks to what extent these divergences reflect an attempt by online content creators to address Nepali publics (whether domestic, diasporic, urban, rural or gendered) that they imagine and construct in different ways.
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