Abstract
The establishment of Finnish television in the mid-1950s was heavily affected by the cold war politics. Both the Soviet Union and the United States were interested in the development of the Finnish television. Regular television transmissions were started by a commercial television station called TES-TV which was balancing between eastern and western interests. The Soviet attempts to interfere with the station were rejected, while the help from the United States was warmly welcomed. Thus the term Finlandization does not apply the early years of the Finnish commercial television. My main argument is that TES-TV became a site of balancing between East and West and, as such, symbolizes, Finland's role in the cold war. My analysis covers the launching of the company and its programming in 1956–1964. The empirical material draws mainly on archival material which is completed by interviews and the TV pages and articles published in a radio and television magazine.
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