E-mobile Acceptance Using Unified Theory of Acceptance and Use of Technology (UTAUT): Research on Universities in Jordan

Saleem Issa Al-Zoubi,Maaruf Ali

doi:10.33166/aetic.2019.04.003

Abstract

An investigation into the variables that have a bearing on the acceptance of D-learning (Digital-learning) services such as E-learning and M-learning, in Jordanian universities is presented. This is followed with a discussion on modernising M-learning with emerging technologies. The study fuses the Unified Theory of Acceptance and Use of Technology (“UTAUT”) model with the cultural paradigm and educational variables. 100 valid questionnaires distributed to random Jordanian students in two cities were used to collect the primary data. The IBM SPSS® (Statistical Package for the Social Sciences) software platform was used to analyse the data. The validity of the overall model was proven statistically with an acceptable fit of the data to the measurement model. The findings show that the factor with the highest direct effect on “Intention to use M-learning” is the “Attitude toward using M-learning”. Whilst the factor with the highest indirect effect on “Intention to use M-learning” is “Compatibility”. The conclusions are that the: cultural factor has a significant and positive impact on the “perceived usefulness” and “perceived ease of use”. “Perceived usefulness” and “perceived ease of use” have the greater impact on the “customers’ attitude”, which consequently influences the students’ “intention to use M-learning services”. The findings also indicate that educational variables such as the attainment value, self-management of learning and the perceived enjoyment significantly affected M-learning adoption intention. Emerging technologies such as the Cloud, AI (Artificial Intelligence) and the Blockchain and how they may be utilised to enhance the delivery of M-learning is discussed throughout the paper.

Highlights

Mobile-learning (M-learning) is a type of learning that can potentially happen anytime or anywhere, with the use of a portable electronic computing device [1]
M-learning is not restricted by time-and-space limitation, as it has become a method that allows both educators and students to communicate utilising a variety of learning tools through mobile communicating devices or gadgets [3]
The hypotheses were tested by the method of bootstrapping for determining the path coefficients’ significance levels

Summary

Introduction

Mobile-learning (M-learning) is a type of learning that can potentially happen anytime or anywhere, with the use of a portable electronic computing device [1] This can either be offline or online. M-learning is increasingly growing and moving from asynchronous to synchronous instructor-to-learner communication and content delivery. This has been brought about owing to the rapid advances in computer networking and multimedia technology. Asynchronous learning encompasses gaining information without the presence of the instructor and no instructor-learner interaction takes place Such an example being reading and understanding an online article on a mobile device solely by the user without any assistance by anybody else, even be it a friend. The handheld devices function with one of these three common modes and qualities, viz.: utility, communication or for fun/leisure [4, 5] activities

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Conclusion