The Bearing of Culture upon Intention to Utilize D-learning Amongst Jordanian University Students: Modernizing with Emerging Technologies

Abstract

An investigation into the variables that have a bearing on the acceptance of D-learning (Digital-learning) services such as Electronic-learning and Mobile-learning, in two universities of Jordan is presented along with a discussion on modernizing in particular m-learning with emerging technologies. The study fuses the Unified Theory of Acceptance and Use of Technology (UTAUT) model with the cultural paradigm. 100 valid questionnaires distributed to random Jordanian students in two cities were used to collect the primary data. The IBM SPSS® (Statistical Package for the Social Sciences) software platform was used to analyze the data. The validity of the overall model was proven statistically with an acceptable data match with the measurement model. The findings show that the factor with the greatest bearing on “Intention to use M-learning” is the “Attitude toward using M-learning”. Whilst the influence with the greatest indirect bearing on “Intention to use M-learning” is “Compatibility”. The conclusions are that the: cultural factor has a significant and positive impact on the “perceived usefulness” and “perceived ease of use”. “Perceived usefulness” and “perceived ease of use” have the greater impact on the “customers’ attitude”, which consequently influences the students’ “intention to use M-learning services”. Emerging technologies such as the Cloud, AI (Artificial Intelligence) and the Blockchain and how they may be utilized to enhance the delivery of M-learning is discussed throughout the paper.