Abstract
E-Commerce changes the way organizations do business. Recognizing the significance of E-Commerce contributions to the nation's economic growth, the Iranian government introduced some solutions to increase the practice of E-Commerce. They effort to encourage public and private enterprises to adopt E-Commerce as a tool to be more competitive in global markets. One of tools regarding E-commerce is E-mail Marketing. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In this paper, there is a systematic review on its advantages and disadvantages. In addition, there are some recommendations to Iranian Marketing Company regarding to improving E-mail Marketing. More results are subsequently explained in the paper.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of e-Education, e-Business, e-Management and e-Learning
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
