Abstract

This paper explores the specific features of E-learning as applied to developing professionally oriented German communicative competence in future tourism managers. With this aim the authors analyse modern trends in E-learning as well as teaching potential of existing platforms. Moodle platform has been chosen to develop the author’s computer-based course. The research also includes a pilot training to prove the effectiveness of fulfilling innovative academic and professionally oriented methodological tasks. Within the framework of undertaken research the authors systematise existing scientific concepts and describe SLA teaching strategies using Moodle network support. The procedure of defining the strategy steps in SLA using computer-based learning technologies can be the subject of further studies.

Highlights

  • Across the entire world the share of services in GDP is continuously growing

  • Blended learning at tertiary schools is indispensable for future specialists in tourism management

  • Survey results confirmed that training ―Deutsch nach Englisch 4‖ provided future tourism managers with valuable insights into commercial, marketing and PR tourism management practices in German-speaking countries and improved their career awareness and understanding of ―the world of work‖ as well as offered a wider scope of skills-based language learning grounded on Contemporary German/Austrian Studies

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Summary

Introduction

Across the entire world the share of services in GDP is continuously growing Our country has a huge potential in this sector, i.e. picturesque and varied landscape, rich history, comparatively easy access by various transport means, hospitality infrastructure These are just a few arguments in favour of Ukraine‘s tourism potential. It is of the utmost importance to enhance and improve the language training of future tourism managers in such higher educational schools. This was the underlining motivation behind this study. The communicative competence of future tourism managers includes training means to prepare students for intercultural interaction at an individual level, as well as developing their capacity to search and processes information in both foreign languages (English and German) required for the quality performance of their professional tasks.

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