E-consumers’ Perception – An Empirical Research

Abstract

Consumers who prefer to make their shopping via Internet are continuously increasing. This paper investigates the relation of e- consumers with the applications of e-commerce, their attitude when buying and their consuming satisfaction. The present study empirically investigates the e-consumers’ perception regarding e-shopping. A sample of 168 consumers from three cities of Greece was used in order to answer a structured questionnaire regarding e-consumer behaviour. The results of the empirical research are presented and the relevant findings are discussed.