The Effect of Number of Customers, Working Hours, Business Location. E- Commerce Applications on Income of Micro, Small, and Medium Enterprises (SMES) in the City of Denpasar

Abstract

Denpasar City is the capital of Bali province, which has 11,126 MSME units in the trade sector. This number is recorded from the data of the Bali provincial office of cooperatives and small and medium enterprises in 2022. MSMEs in the trade sector MSMEs in the trade sector are businesses that have many types and varieties of businesses. One type of business is in the field of clothing, which is included in the fashion category. This study aims to analyze the effect of the number of customers, working hours, business location, and e-commerce applications on business income. and e-commerce applications on the income of micro businesses in the clothing sector in Denpasar City, both simultaneously and partially. The data in this study This study uses entirely primary data obtained by distributing questionnaires to 100 respondents who were used as research samples. The determination of the sample is determined by the proportionate accidental sampling technique. Technique The analysis technique used is multiple linear regression analysis. Research results The results showed that the variable number of customers, working hours, business location, and e-commerce applications simultaneously have a significant effect on revenue. E-commerce applications simultaneously have a significant effect on income-generating microbusinesses in the clothing sector in Denpasar City. Partially, the variable number of customers, working hours, business location, and e-commerce applications have a positive and significant effect on the income of micro businesses in the clothing sector in Denpasar City. Based on the research results, to increase business income, it is recommended to increase the number of customers and working hours, as well as choose a business location in the clothing sales centers and use e-commerce applications in marketing their products. marketing their products.