Abstract
In India, the e-commerce business is expanding rapidly and shows no signs of slowing down. The introduction of smart phones, rising internet penetration, and shifting customer behavior are some of the factors propelling the growth of e-commerce in India. This paper examines the state of e-commerce in India now, highlights significant trends, talks about potential and problems, and offers predictions for the industry's future. The study's foundation is a thorough examination of scholarly works, business publications, and professional judgments.
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