E-commerce development: Prospects and legal challenges of business digital transformation amidst economic de-shadowing

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The development of e-commerce is becoming a decisive factor in the transformation of the global economy, opening up new opportunities for business. The purpose of the study is to identify strategies that allow companies to effectively use the potential of e-commerce to ensure sustainable growth and competitiveness at the international level. In this scientific article, the characteristics of the shadow economy and its impact on the economies of Ukraine and EU countries are highlighted. Approaches and tools used to combat the shadow economy in EU countries are examined. It has been established that the European Parliament adopts a series of legal acts aimed at addressing the causes and consequences of the shadow economy's impact on the development of EU countries. Based on the analysis of modern scientific research and the study of practical cases from different countries, the main legal and economic aspects affecting the development of electronic commerce were identified. The study highlights the importance of legal regulation as a means of addressing international commercial challenges, including intellectual property protection, cyber security and consumer protection in the digital space. Special attention is paid to the role of diplomatic initiatives in the creation of joint projects and the development of international standards that contribute to the harmonization of trade relations and the support of innovative development. The results of the study indicate the need for a holistic approach to the development of e-commerce, which includes technological innovation and the development of legal infrastructure. The article highlights the factors of introducing digital technologies into commercial activities, the impact of globalization on e-commerce, and strategies for business adaptation to international challenges. Recommendations for optimizing the use of e-commerce in the global economy, taking into account current trends and future development prospects, are offered.