Abstract
The uptake and adoption of e-commerce by small and medium-sized enterprises is still relatively low and slow. Whilst travel agents are typically classified as small and medium tourism enterprises, there has been a persistent threat of disintermediation in the global travel and tourism market particularly in developing countries. Approximately 59% of travel agents in Egypt were found to be operating without even a website. This study aims to identify the drivers motivating travel agents to adopt e-commerce and to discover the boundaries inhibiting agents in adopting technology. Drivers and boundaries perceived by adopters of high level e-commerce are examined. A stratified sample of category A travel agents in Egypt has been surveyed and results show that drivers strongly influencing adoption decision are suppliers' pressures and competitors' pressures. Aspects of boundaries factors found include resources limitations, internal and external business environments, and adopted-technology attributes are affecting the adoption of e-commerce amongst travel agents.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
