Abstract
Travel agents, the typical category of small and medium-sized enterprises (SMEs), face the threat of disintermediation of the global travel market. Although e-commerce adoption supports their survival, travel agents are slow adopters of technology. The barriers to e-commerce adoption in small enterprises are well-examined in developed countries, however it is not rigorous to generalise these studies to developing countries without empirical results. This study, using structural equation modelling with a sample of 411 travel agents, aims to investigate the perceived barriers to e-commerce adoption in Egyptian travel agents. The research findings reveal that technology attributes and resource limitations are the most perceived barriers from managers' viewpoint.
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