Abstract

The aims of this study were to assess practices and identify strategies to reduce e-cigarette use among college students. Using a mixed methods design, an online survey assessed e-cigarette perceptions and usage, and focus groups were used to conduct in-depth assessments. Grade point average and Greek life were significantly related to e-cigarette practices. Content analysis yielded 5 main categories: safer than smoking, it’s cool in high school, easily accessible, generationally chill, and quitting because of consequences. Nurse practitioners, who often provide primary care to this age group, should provide evidence-based educational initiatives and inform college policies to deter e-cigarette use.

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