E-9 Gauging the Influence of Social Media Addiction on Employees and Organization Performances with the Moderating Role of Masculinity in the Islamic Banks of Pakistan

Hussain Bakhsh Magsi,Muhammad Irfan,Muhammad Shahid Rao

doi:10.53575/e9.v4.01.90-104

Abstract

Social media addiction (SMA) has been increased in the office environment. It raised serious concern about its effects on employees and organization performances. The addiction blowout without age, gender, culture, and social class differentiation. To study its consequences on various facets of life has grew more importance. In this study, role of SMA among the employees and its consequences on the organization performance has been investigated through a cross-sectional survey method. The data were collected through adopted scales from middle-line managers of Islamic banks. The date then was analyzed by applying linear regression techniques in SPSS 24 software package to analyze the causality of relationships between the variables. It was found that there is a significant positive relationship exist between SMA and organization performance. While, SMA has been found less significant in influencing employees’ performance. The relationship of SMA and employee’s performance had been moderated by masculinity. Their performances have been interactive differently between males and females.

Highlights

The basis of Islamic banking and sector is based on the theoretical foundations of socioeconomic development, maintain that the Qur’an uses two words for justice
We quantified and analyzed the relationship rigorously and conclude in the following ways: the findings of the data show that Social media addiction (SMA) has a slight positive effect on the Islamic bank’s performance in the Islamic banks of Pakistan. This effect rejects the common notion about the employees that use of social media hampers the Islamic banks performance
The study focused on Islamic banks performance suggests that these results are helpful for the policy makers to enhance the organization performance in Islamic banks while, allowing the employees to use social media i.e. Facebook, what’s app, twitter etc

Summary

Introduction

The basis of Islamic banking and sector is based on the theoretical foundations of socioeconomic development, maintain that the Qur’an uses two words for justice. Mirakhor and Askari (2010) in their book summarized that the Medina state was a great example governance, accountability of every person, protection property ownership, equal distribution of resources and redistribution of wealth, and structured rules regarding government income and expenditure. The interest free economic system which was established by the Prophet Muhammad (S.A.W) in Medina state led to development of Islamic banking and finance settings. Dubai Islamic Bank has set the basis of Islamic banking in Pakistan when they first time establish their Bank in 1975, the Islamic banking and finance sector has experienced significant growth and acknowledgement around the world (Rammal & Parker, 2013).

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Conclusion