Abstract
In our contemporary world, internet has been an essential part of our daily life. Internet has also proven itself within the tourism industry recently. The latest development of the internet application in the tourism industry is dynamic packaging applications. The dynamic packaging application which presents opportunity to travel agencies to supply various holiday packages to the consumers in real time provides a competitive advantage. In this study, the dynamic packaging application is mentioned; and dynamic packaging applications of the prominent online travel agencies are investigated. According to this research, it was concluded that dynamic packaging applications possess choice, customization, flexibility, security and real-time characteristics. These specifications are both individually important and they constitute dynamic packaging application when they are combined together.
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