Abstract

Nowadays, we are in an era of rapid development of Internet technology and unlimited expansion of information dissemination. While the application of new media and digital multimedia has become more popular, it has also brought Earth shaking changes to our life. In order to solve the problem that the traditional static visual image has been difficult to meet people’s needs, a network media art dynamic logo design system based on convolutional neural network is proposed. Firstly, the software and hardware platform related to accelerator development is introduced, the advanced integrated design and calculation IP core are determined as the FPGA hardware accelerator, and the design objectives and requirements of the accelerator system are analyzed. The overall architecture of the accelerator system is designed. 76% of designers believe that the dynamic logo has promoted the corporate image. Then, the function and architecture of IP core are designed based on advanced synthesis, the code structure is standardized, the function is divided, and the operation acceleration is further optimized by using the instruction set of HLS. Finally, the design is integrated by Vivado HLS and Vivado IDE software. The experiment shows that the accelerator system has low power consumption and high resource utilization.

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