Dynamic evaluation of enterprise green logistics consciousness and action level

Abstract

Green logistics has become an important factor and challenge of supply chain manage- ment, green logistics and sustainable development under the actual demand, green enterprises from green consciousness to ideology, and then to the strategic concept and action, this development path urgently needs to be monitored, measured and evaluated. In order to carry out the dynamic evaluation of enterprise green logistics awareness and action level, the evaluation index system covering 7 dimensions and 50 measures is constructed, and the set pair analysis is combined with markov chain dynamic analysis to evaluate. The feasibility and practicability of the evaluation method are verified by a case study of a local fresh supply chain enterprise's awareness and action level of green logistics, which provides a scientific decision-making basis for the evaluation of enterprise's awareness and action level of green logistics.