Dynamic Employee Engagement and Corporate Creativity: Theoretical and Extant Literature Approach

Abstract

The study examined dynamic employee engagement and corporate creativity using theoretical and extant literature approach. The objectives of the study are to; examine the influence of meaningfulness of work on corporate creativity, employee’s commitment on corporate creativity and conducive atmosphere on corporate creativity. Theoretical and extant literatures were extensively reviewed. It was discovered from the review of extant literature that conducive and empowering atmosphere in the workplace have positive relationship with employee creativity, employee engagement not only in the area of high productivity but also helps to generate high profit. Corporate creativity, innovation and high customer satisfaction and empowerment leads to autonomous motivation which has positive relationship with corporate creativity. The study therefore, concludes amongst others that; meaningfulness of work, commitment and conducive atmosphere are not only relevant in enhancing employee engagement but are also significant in encouraging corporate creativity and innovation. Also, ensuring the concept of employee engagement in the workplace will help to unleash corporate creativity in the workplace.