Dynamic Capabilities and Value Co-Creation in Low-Tech Knowledge-Intensive Entrepreneurial Ventures

Abstract

Value co-creation (VCC) has been gaining increasing attention among scholars and practitioners as an overarching concept that describes collaboration between multiple stakeholders, be it companies, consumers, employees or other involved organizations (Nenonen and Storbacka, 2010). Fueled by Vargo and Lusch’s (2004) influential work on a co-creative service-dominant logic (SDL) of marketing, VCC appears to be an emerging innovation, marketing and business paradigm, which has recently turned to a growing area of literature.