Abstract
It's incredible what money can buy. While it took centuries of strife, clashes and debates to create the media hubs abroad, Dubai built its own in just six years. All it did was create a media park for big media houses to play in, and there you have it: a media hub. The plan was simple: to offer media companies the opportunity to set up their headquarters in Dubai, and to give them reasons to stay. It’s no wonder, then, that when The Times and The Sunday Times announced plans to publish an international edition in the Middle East, there was no doubt that it was going to be printed in Dubai, even though SAB Media, a Saudi Arabian company had bought the license. With Dubai Studio City (DSC), Dubai Media City (DMC), and Dubai Internet City (DIC), the emirate has the infrastructure to back its bullish drive to attract media houses from around the world (when Dubai Holding’s International Media Production Zone is built, the region’s first freezone for all forms of publishing ‘activities’, the emirate’s infrastructure will be even more comprehensive). More importantly, Dubai’s visibility in established markets, whether its reputation is built on false pretenses or measured successes, has lured talents from around the world, thus keeping the quality of the writing for both its Arabic and English media higher than that found in newspapers and magazines in neighboring countries.
Published Version
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