Dual models and technological platforms for efficient management of water consumption

Abstract

The social and environmental challenges facing the planet require changes in consumption patterns. It is common in the literature to propose growth models of growth and persuasive technology to respond to the scarcity of resources from an efficient management of demand. In this situation, the paper analyzes the facilitator and inhibitor factors (dual models) which affect the intention to use and the effective use of a platform that monitors water consumption. A focus group with 7 participants and a survey with a sample of 401 people brought to light that the intention to use efficient water consumption platforms is determined by performance expectancy, habit and facilitating conditions. In terms of inhibitors, resistance that affects the intention to use mediates the impact of sunk costs, inertia, perceived value, transition costs and uncertainty. The paper proposes some theoretical and managerial implications related to the use of efficient water consumption devices, as well as to the development of individual prosocial habits. This paper's main theoretical contribution is to raise awareness on the need to supplement traditional models from a dual perspective. Likewise, confirmation is sought on the applicability of efficient water consumption platforms in the means of monitoring consumer habits and behavioral patterns.