Društvena odgovornost u savremenim trgovinskim preduzećima sa osvrtom na trgovinski lanac Walmart

Abstract

In conditions of dynamic changes, companies try to preserve their position in various ways and thus ensure their survival on the market. One of the possibilities available to them is quality application of the concept of social responsibility. It can be said that in modern business conditions, trade has a very important role in functioning of any economy because, among other things, it can adequately bridge the discrepancy between greater supply of goods and lack of payment demand. However, regardless of that, one should not ignore the fact that today trade companies are also expected to monitor and adapt to socially responsible requirements. The aim of this paper is to point out the importance of social responsibility as well as certain aspects of socially responsible business in trade companies with reference to the largest retail chain in the world. Walmart, as the largest American company engaged in retail sale of goods in the domestic and international markets, has a very developed sense of society and the environment. Management of this company is aware of the fact that economic development can be achieved only if it goes hand in hand with development of the social community.