Dropping ‘truth bombs’? The framing of the Russian invasion of Ukraine in Indian broadcast news

Abstract

AbstractIn a late October 2022 international YouGov public opinion poll, findings indicated that more Indians attributed responsibility for the Russian invasion of Ukraine to ‘the West’ rather than Russia (28% compared to 27%, while 45% indicated both were accountable or expressed uncertainty). This study seeks to elucidate why such perceptions prevail, drawing upon the longstanding strategic partnership between the former Soviet Union and, subsequently, Russia, with India dating back to the 1950s and the portrayal of the Russian invasion within Indian broadcast news media. We argue that the media coverage of the conflict exhibits three main frames: the invasion as an attack by Russia on Ukrainian sovereignty, an anti-West pro-Russia frame, and a perspective aligning with Indian national interests. Both international and domestic proponents of these frames actively seek to shape the narrative presented, with media organizations deciding which frames to prioritize and which political actors to endorse. Consequently, we argue that the news media plays a pivotal role in shaping public perceptions of the conflict, influencing the Indian government's approach toward the war.