Dropout & Prevention in Fitness Sports

Abstract

High drop-out rates in sports programmes, both health and therapeutic sports, are not exceptional. Long-term retention of active athletes is a problem. This is equally true for fitness training in fitness clubs, where about half of the active individuals drop out prematurely. The aim of this study is to create a comprehensive inventory of the dropout problem and the prevention of it in fitness sports. From the results obtained, recommendations for action can be derived to increase customer satisfaction in fitness facilities and thus reduce the dropout rate in the long term. Methodologically, a review of the relevant literature was conducted in this study. When analysing various research results, it was found that dropping out of a sports programme always depends on several factors. Characteristics of dropping out of sports activity can be personal as well as situational and structural. While it is often possible to identify individual reasons that ultimately tip the balance in favour of quitting, this is usually influenced by a complex set of factors. The reason that fitness club membership fees are too expensive is found at the top of the list in all known studies, followed by the statement that the time spent on sport is too much. Relocation, job and family reasons, other hobbies and, last but not least, health reasons are then usually found in the further course of the lists of dropout reasons. All these reasons seem plausible, but they may also be feigned. They are often difficult to verify by those responsible in the fitness clubs and usually have to be accepted as such. They are rather unsuitable for use in successful dropout prevention. At most, stated health reasons can play a role for preventive measures, but not if serious diseases are involved. Essential demands on the management of a fitness club are therefore the creation of a good social atmosphere during training, time-efficient training programs, fun during the training, fulfilment of training goals and intensive support mechanisms. Only sensible innovations, market-oriented behaviour and flexibility can lead to future success in the fast-moving fitness market.