Abstract
This article examines the obsession that British women during the Victorian period had with pure, white skin. Examining the ways in which pale skin became popular, it is possible to see that this preoccupation created a new and increased demand for products and potions that would give the illusion of a milky white complexion, the epitome of beauty, regardless of their toxic composition. The preference for natural products, like soap, became popular as poisonous powders and lotions came under scrutiny. Advertisements assisted with the obsession, with the British views of beauty, morality, purity, youthfulness, and racial superiority becoming intertwined with notions of whiteness. Messages likes these ensured that women would do whatever it took to achieve the ideal beauty, even if it was dangerous to their health.
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