Abstract
The past decade of innovation in the retailing industry has formed a general framework for regional retailing in China. Such achievement is a result of reckless efforts and the nature of business. This paper focuses on future regional retailing based on the motivation behind the existing regional retailing network and proposes suggestions in terms of market positioning, competitiveness, regional alliance, and technical support.
Highlights
Since the first regional retailing alliance was established in September 2017, the regional retailing industry of China has been pressing ahead with a new form of network in shape
The growth rate of 31 cross-regional enterprises decreased by 16.2% year on year while the regional enterprises increased by 16.0%[1]
The retailing industry of China varies with geographical features, with most retail business thriving in only certain regions like first-tier cities, third or fourth-tier cities characterized by strong purchasing power
Summary
Since the first regional retailing alliance was established in September 2017, the regional retailing industry of China has been pressing ahead with a new form of network in shape. The List of China's Top 100 Retail Enterprises in 2018 released by the Commerce Federation in 2019 showed that the regional enterprises had a faster growth rate than that of trans-regional enterprises. Nationally renowned brands like Letus, Pangdonglai of Henan Province, HUIYOU-mart of Hebei Province, Xiangjiang Department Store of Hunan Province, Renrenle Market of Shenzhen, and Chengdu Hongqi Chain Co., Lted, are leading regional retailers through in-depth market exploitation, with aggregation advantages. They are widely popular among local people and have made major contribution to urbanization and improved quality of local people’s life
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