The effect of foreign retailers on Chinese retailers: A survey of Wal-Mart in China

Abstract

As China's joining into WTO and the entirely open of China's retail industry, foreign retailing develops into multiindustry scale. In Chinese market, on the hand, their advanced marketing management promotes the management of China's retailing; on the other hand, their obvious price advantage, strong procurement and logistics distribution systems and advanced management level causes great impact on China's retailing. China's retail industry should make use of local advantages, establish complete enterprise supply price chain, enhance the construction and management of distribution center, speeding up the mergers of interregional enterprises and the establishment of satisfactory service system to cope with the challenges.