Abstract
Purpose: This study aims to provide an empirical study of the factors that influence how companies engage in strategic philanthropy and philanthropic strategy. Methodology: A target group of Czech companies engaged in corporate philanthropy was contacted with an e-mail containing a hyperlink to an online questionnaire. In total, 296 companies participated in the study. Secondary data was collected from the Albertina database, Anopress IT database, and 2016–2018 annual reports. Logistic regression and likelihood-ratio tests were used to analyze the data. Findings: The results imply that company size, ownership, industry, slack resources, and visibility are predictors of philanthropic strategy. Company size and headquarters’ location are predictors of strategic philanthropy. The legitimacy strategy and slack resource theory may explain engagement in philanthropic strategy, but not in strategic philanthropy. Originality: This study contributes to scarce research addressing the drivers of the strategic approach to philanthropy. It provides a comprehensive empirical study of the factors influencing strategic philanthropic practices in the Czech Republic.
Highlights
Over the past several years, the strategic role of corporate philanthropy has been indicated by academics and practitioners alike (Porter and Kramer, 2006; Wójcik, 2016; Wójcik, 2018)
This study shows that the Czech companies engaged in corporate philanthropy participating in this study are at the beginning of the implementation of strategic processes associated with corporate philanthropy
Legal entities registered in the Czech Republic, companies engaged in corporate philanthropy, corporate philanthropic contributions made through direct support or through a corporate foundation, corporate philanthropic contributions provided to non-profit organizations, which informs about the received support in its annual report
Summary
Over the past several years, the strategic role of corporate philanthropy has been indicated by academics and practitioners alike (Porter and Kramer, 2006; Wójcik, 2016; Wójcik, 2018). To verify strategic philanthropic behavior in practice, researchers test the relationship between charitable contributions and the factors that represent strategic motive (Gan, 2006; Amato and Amato, 2012). The existing research focuses primarily on finding the factors affecting the amount of philanthropic expenditure. This empirical study analyzes the influence of factors identified in the corporate philanthropy litera ture on defined proxy measures of strategic approach to philanthropy. It aims to contribute to a better understanding of: specifics of strategic philanthropy practices in the Czech Republic, differences between strategic philanthropy and philanthropic strategy, and the strategic motivations for corporate philanthropy
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