Abstract
To realize widespread domestic waste classification (DWC), deviation between residents' waste classification willingness (WCW) and waste classification behavior (WCB) needs to be reduced. Based on an extended framework of the theory of planned behavior, this study investigates residents' WCW, WCB and their deviation through a random face-to-face survey of 632 households in Beijing. By employing the ordered logit model, determinants have been empirically revealed. We find that there is a deviation between WCW and WCB. 54.3% of respondents reported a higher degree of WCW than that of WCB. The deviation is determined by specific external conditions, including attitudes and norms associated with other subjects that are not authoritative regulators, and the implementation of various policy instruments for DWC. The higher the satisfaction with the services of property enterprises, the higher the deviation is. The positive WCB of peers in communities failed to create positive subjective norms, but instead exacerbated free-rider phenomenon by inducing their negative WCB. Flat-rate charge, publicity measures and the effectiveness of DWC within community can significantly reduce the deviation. On this basis, policy suggestions are put forward to further reduce the deviation and improve the rate of DWC.
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