Abstract

Garbage problem is becoming more and more prominent. The most effective solution to the waste problem is waste minimization, and waste classification is the prerequisite and basis for waste minimization. At present, the effectiveness of waste classification in tourist destinations is not satisfactory. It is crucial to improve the level of tourists’ participation in destinations. In this study, we investigated tourists in Shanghai from the perspective of the factors that influence tourists’ waste classification. A total of 249 questionnaires were distributed through the questionnaire method. 236 questionnaires were valid questionnaires. We tested the hypotheses using structural equation modeling. The results of the study showed that waste classification attitude has a significant positive effect on intention, subjective norm has a significant positive effect on attitude toward waste classification, moral norm has a significant positive effect on attitude, and perceived behavioral control is not significantly related to intention. Finally, depending to the analysis of the influence of different factors on tourists’ participation in waste classification in Shanghai. We suggest strategies to increase the level of Shanghai tourists’ waste classification. This is of great theoretical and practical significance in order to accelerate the development of waste separation in Shanghai and improve the urban ecological environment.

Highlights

  • With the development of economy and the improvement of the national living standard, the garbage problem is becoming more and more serious

  • Strengthen the main responsibility of destinations to do a good job of waste classification, rely on scenic spots, and the policy guidance

  • The composite reliability values were checked in order to check internal consistency

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Summary

Introduction

With the development of economy and the improvement of the national living standard, the garbage problem is becoming more and more serious. According to the National Environmental Statistics Bulletin, the total amount of urban household waste in China is increasing year by year. Waste classification is one of the most effective methods of waste management. It is an important aspect of testing and promoting the progress of social civilization. According to the Statistical Bulletin on Cultural and Tourism Development, there were 11924 A-level scenic spots in China by the end of 2018, with a total of 6,024 million visitors for the year. Strengthen the main responsibility of destinations to do a good job of waste classification, rely on scenic spots, and the policy guidance. Tourists’ behavior is closely related to the environmental problems of tourist destinations

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