Abstract

Domestic tourism in the Alexandria governorate suffers from many challenges as challenging tourist behaviors. The aim of the study is to investigate existing proper behavior instructions in hotels, beaches, and archaeological sites in Alexandria Governorate show the frequent tourist misbehavior and activate the role of tourism and hotel stakeholders in avoiding these behaviors; highlight the domestic tourism challenges and eventually, present recommendations on improving services provided to the tourists in Alex. A quantitative survey with a questionnaire was targeted domestic tourists who had previously spent their holidays in Alexandria Governorate and stayed in its hotels. The sample consisted of 354 participants. Data revealed the inadequate of existing proper behavior instructions and the weak role of tourism and hospitality stakeholders to increase awareness of domestic tourists towards proper behaviors on tourist beaches, in hotels, and archeological places. The study also found out occurrences frequencies of improper behaviors of the domestic tourists that merit the most immediate attention before its exacerbation. The study also revealed challenges related to tourism of beaches as inadequate services and the absence of many tourist facilities. The study recommends firstly, developing the infrastructure services that are right for the customers' need; setting ground rules for visitor behavior to crack down on tourist misbehaving tourists, and finally, encouraging and supporting positive behaviors among domestic tourists through announcing periodic competitions among Egyptian visitors in touristic places and choosing the perfect local tourist.

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